Love your ashy blonde but hate the constant maintenance it requires to keep it looking cool and bright? Those looking to keep their routine minimal often ask is purple shampoo or conditioner better at fighting the brass? Maybe because they don’t have time for both? But is it even an either or situation? Although some […]

So you want to preserve that platinum color you love so much. Which is why you’re wondering how to use purple conditioner for blonde hair to the max, huh? You’re on the right track. Such conditioners often help tackle unwanted brassiness head on. While keeping your locks deeply hydrated. Some feel the ultra-purple pigment is […]

Is your blonde hair more egg yolk yellow than frost white? Is there anything worse than ashy blonde or icy white hair suddenly losing it’s cool? Those yellowish tones are so unwelcomed. And dreaded. Color that suddenly turns brassy can be such a frustrating problem alright. Because when it comes down to why is brassy […]

So you want to get better results from your purple shampoo, huh? As refresher, it’s used by blondes, and some with grey hair, to remove brassy yellow undertones from their strands. And it does a pretty good job. Once you find the one that works with your hair that is. Yeah you may have to […]

Remember how much you loved your fiercely bright blonde? And how it shimmered in the sun when you first emerged from the salon? It was a truly head turning hue when fresh off a little color pick-me-up session. And that goes whether you opted for a face brightening ombre, babylights, or a smattering of highlights. […]